Our 2025 Q2 Highlights - From Bold Booths to Branded Moments
We wrapped Q2 up with projects that nailed both the look and the logistics—our bread and butter, if you will.
Here’s the truth: a great tradeshow strategy isn’t just about showing up—it’s about owning the floor. Whether it's a high-profile cosmetics convention in Texas, a branded footprint at the College World Series, or a glowing, edge-lit space that turns heads from across the aisle, Mecca builds experiences that connect.
This quarter, we brought the magic to multiple industries—beauty, finance, healthcare, and more—with builds that were smart, scalable, and social-ready.
Let’s take a look 👇
Donyati | Edge-Lit Octonorm with Impact
Turns out, modular can still steal the show, and for Donyati, we made that happen with edge-lit Octonorm frames to create a sleek, high-tech presence that commanded attention without overwhelming the space. The glow? All intentional. The structure? 100% reusable.
Capital One | College World Series Takeover
In addition to the Final Four, Mecca also helps Capital One with their College World Series. The 2025 activation was equal parts fan zone, brand presence, and memory maker.
Durable outdoor construction ✔
Branded photo ops + custom elements ✔
A+ for engagement and longevity ✔
11 Brands. 1 Tradeshow. | Beauty at Full Scale
When you're asked for eleven unique brand booths at one trade show—and needs it done in under a month—you say: challenge accepted.
That was the ask—and Mecca Design delivered. For ULTA’s Q2 beauty showcase, we managed fabrication, logistics, install, and strike across eleven custom builds. Each booth told a different brand story. Each one needed to stand alone and fit the larger tradeshow environment. And each one had to be install-ready in record time.
If you want to get the full rundown, check out 11 Brands. 1 Tradeshow on our blog. For now, here’s a quick look at what we built:
Why It Worked
Eleven brands. One show. Four weeks from greenlight to go-live.
This project was all about tight logistics, expert planning, and a design-forward mindset. Our in-house team built every structure from scratch, coordinated custom signage and materials, and managed install and strike for all eleven brands. That’s what working with a trade show exhibit design company should feel like—fluid, fast, and completely stress-free.
Whether you're heading to a tradeshow in San Antonio, Texas, the next beauty expo, or an immersive conference with large headcounts, we help brands own their space—with clarity, creativity, and unmatched build quality.
Let’s Build What
Everyone Talks About
If you're planning your next trade show exhibition, product launch, or experiential marketing tour, let’s talk. From concept to creation, we’ll bring your vision to life—with strategy, speed, and style.
We’re Mecca Design. And we make everything unforgettable.