Our 2025 Q1 Highlights - Creating Moments That Travel Farther Than The Event Itself
We hit the ground running when 2025 rolled in, and we decided to ring in the new year by making an impression - physically, creatively, and logistically. From a grand return to SXSW to a glass truck making its way across the country, here’s a trip down memory lane with some of our most memorable projects this past quarter.
Let’s start!
1. The Ordinary Glass Truck: A Beauty Lab on Wheels
Do you remember how captivating it was for us to watch the media depict the future with bright lines and shiny walls and fancy tech? That’s exactly what we wanted to achieve with The Ordinary’s Glass Truck - bringing beauty on wheels and dropping jaws while cruising down the street.
An ice cream truck, but with serums instead of wafer cones. Everything you see is a product of our design and fabrication, including the stunning interior of this traveling truck. From the custom product shelving, lighting, vinyl, and everything else, we transformed a blank space into a roaming skincare experience that made 9 stops across the U.S.
“From vision to vehicle - we built every inch.”
Want to see the full walkthrough? We’ve got an awesome video HERE.
2. Daltile at KBIS – From Render to Reality
Mecca Design doesn’t just build booths; we build relationships.
We’ve partnered with Daltile on their KBIS booth year after year - but this year? We raised the bar even higher with our boldest booth. Their 2025 booth was an architectural statement, centering around a massive custom-built flooring chandelier made entirely of tile samples - yes, you read that right. Flooring. As a chandelier.
From concept render to finished build, the transformation was seamless. The chandelier became the heart of the space - reflective, elegant, and impossible to ignore - while the rest of the booth was structured around it with display towers, dynamic lighting, and open flow for maximum traffic and interaction.
The best part? We know their products like the back of our hand. Our expert team has become an extension of theirs, able to build out their boldest ideas with speed, skill, and precision.
3. Pureology: Salon-Ready Vibes meets Bank Heist
A personal favorite of ours - because look at how gorgeous it is! This modern set up we fabricated for Pureology’s Saloncentric show in Chicago gives off the vibe of a secret vault you don’t have to break into, but instead of money, we’ve got crates upon crates of the secret to hair-goals… Pureology’s signature formulas.
This bold and vibrant display was built by our incredible team in such a short space of time, and as our client said, we “absolutely killed it!”
Wouldn’t you agree? See more pictures here!
4. Ultra Premium Aesthetic for Gallery Innovation House @ SXSW
Client love like this? We'll take it every time.
"THANK YOU so much for all of your help on this past project for Gallery Innovation House -- it was such a pleasure working with your team again to bring our creative visions to life. Our clients and guests all LOVED the backdrop and check-in desk, our most popular comments being that everything looked 'chic' and 'ultra premium.' We wanted to pass along a special note of appreciation for Joel from your team, who was incredibly helpful, skilled, and overall a joy to work with!" 😍👏
We're so grateful for amazing feedback like this—it fuels everything we do. Thank you Gallery Media Group for letting us make your dreams reality.
5. Super Bowl Helmet – Leave Everything But the Trophy 🏈
Talk about a statement piece. Even Patrick Mahome’s mom snapped a pic in it!
For Nike and Academy Sports, we created this jaw-dropping Super Bowl photo moment in New Orleans - and let’s just say, fans showed up for it. The centerpiece? A massive, 3D-printed helmet, sanded smooth and painted to perfection, suspended just right so guests could literally step under the helmet for the perfect shot.
The backdrop was just as bold, made with vibrant SEG fabric and layered vinyl graphics that brought the whole display to life. Add turf flooring, branded signage, and stadium-worthy energy? Instant shareability.
This was more than a display - it was a moment. The kind you post, share, and talk about well after kickoff.
Why We’re the Top Choice
Q1 2025 gave us the chance to flex our creative muscles across the country - on stages, inside stadiums, at SXSW, and even in trucks cruising city to city. From interactive fan moments to high-end brand experiences, one thing remained consistent: our commitment to building what others only imagine.
At Mecca Design & Production, we’re more than a fabrication shop. With over 30 years of experience, we’re experts in the entire process - from concept design, expert fabrication, shipping & logistics, project management and storage - and we do it all in-house. That means speed, control, and precision with no corners cut and no middle man.
We understand how today’s events live far beyond the venue. A well-executed moment can dominate a social feed, drive organic engagement, and make your brand unforgettable. That’s why we don’t just build cool things - we build smart, scalable, show-stopping experiences that are designed to travel, photograph well, and leave an impact.
Ready to start?
Whether you’re launching a product, throwing a party, or taking your brand on tour - we’re the team that makes it real. We’re already building the next big moment - yours could be next.