Concepts: POP-UP ACTIVATION, INTERACTIVE EXPERIENCE, CUSTOM FABRICATION, BRAND COLLABORATION, GRAPHICS, & SCENIC BUILD

At Mecca, we love a concept that leans all the way in—and for PNC Bank x Dallas Stars, that meant turning a pop-up into a full-blown barbershop experience outside the American Airlines Center. Built around the “Never Stop Growing” theme, the activation blended hockey culture with playful branding, inviting fans to step in, pick their mullet (yes, sewn into hats), and get styled up before game time.

We fabricated and installed a fully immersive setup complete with barber chairs, custom displays, and a 3D photo moment in the back to capture the final look. Designed to be interactive, high-energy, and repeatable across multiple game days, the space delivered a fun, memorable experience that fans could literally wear out the door.