Concept: CUSTOM BRAND ACTIVATIONS & EXPERIENTIAL DISPLAYS FOR GLOBAL BEAUTY BRAND
Mecca Design & Production collaborated with LUSH to design, fabricate, and install custom experiential displays that elevate product storytelling and deepen audience engagement.
As a leader in ethical, handmade cosmetics, LUSH’s brand thrives on colour, texture, and interaction. Our team translated that ethos into dimensional builds, immersive environments, and bold visual elements that encouraged guests to explore, connect, and experience the brand firsthand.
From bold visual merchandising to interactive product showcases, our team crafted engaging environments designed to captivate audiences and encourage hands-on discovery. By blending creative fabrication, dimensional builds, impactful graphics, and immersive design elements, we helped translate LUSH’s playful, sensory-driven ethos into memorable in-person experiences.
SERVICES
FABRICATION
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GRAPHICS
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SIGNAGE
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INSTALL / STRIKE
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FABRICATION • GRAPHICS • SIGNAGE • INSTALL / STRIKE •
LUSH X SUPER MARIO BRO
Concept: PRODUCT LAUNCH AT SXSW
Lush X Super Mario Bros created an unforgettable experience that left a lasting impression on everyone at SXSW.
Launching a new product and looking for the best way to announce it to the world? Consider doing an in-person brand activation! Not only does it create a buzz around your product, but it also allows you to connect with your target audience in a meaningful way.
LUSH X BARBIE
Concept: barbie dream-house retail makeover
Lush X Barbie storefront at Westfield Century City Mall in Santa Monica.
Creating a store that aligns with a high-grossing and popular movie like Barbie is a smart & strategic move for LUSH for so many reasons! We got to fabricate custom furniture, signage, graphics, and do the install of this storefront.
LUSH X AFROPUNK
Concept: pop up “Club lush” refresh booth at afropunk nyc
Lush wanted to create a pop up “refresh” bar for attendees at Afropunk NYC. This was an excellent place for guests to recharge & refresh during the weekend long event.
LUSH X ASTEROID CITY
Concept: Asteroid city themed retail store
Lush X Asteroid City storefront for their store in Las Vegas.
Another smart & strategic move by our client LUSH to craft their Las Vegas store to align with another popular movie, Asteroid City. The exclusive products and experience available in this store make it a desirable place for customers to visit, hangout, and create user generated content. We got to fabricate custom furniture, signage, graphics, and do the install of this storefront.
LUSH X TYSONS
Concept: Immersive In-Store Brand Environment
Mecca Design & Production partnered with LUSH Tysons to create a vibrant, immersive retail environment that transforms the store into a bold, interactive brand moment. Anchored by a custom architectural arch with integrated LED lighting and suspended planetary installations, the space draws guests into a playful, sensory-driven world that reflects LUSH’s colourful identity. Dimensional display plinths, graphic-wrapped fixtures, and curated product moments were strategically designed to encourage exploration, discovery, and social engagement while elevating the in-store experience. The result is a dynamic retail activation that blends creativity, storytelling, and fabrication to celebrate LUSH’s unmistakable brand energy.
